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Tag: in-app purchases

  • Fortnite is Back on iOS After 5 Years Here’s Why

    Fortnite is Back on iOS After 5 Years Here’s Why

    It’s official — Fortnite is back on iOS devices after being removed for nearly five years. If you’re a mobile gamer or a fan of Fortnite, this is big news. But what happened? Why was it gone, and what changed now?

    Let’s break it down in simple terms.

    🚫 Why Fortnite Was Removed from the App Store

    Back in August 2020, Epic Games (the creators of Fortnite) added a direct payment option inside the Fortnite app. This move was made to bypass Apple’s 30% fee on in-app purchases.

    Apple didn’t like that.

    So, in response, Apple removed Fortnite from the App Store for violating its policies. This led to a long legal fight between Epic Games and Apple over who controls payments and how much Apple should charge developers.

    ⚖️ The Legal Battle: Epic vs. Apple

    Epic argued that Apple’s App Store rules were unfair and gave Apple too much control. The case went through several courts in the U.S. and Europe. While both sides had wins and losses, the bigger change came from outside the courtroom.

    🇪🇺 New App Store Rules in the EU

    In 2024, the European Union introduced the Digital Markets Act (DMA) — a new law that forces Apple to allow alternative app stores and payment systems on iPhones and iPads within the EU.

    Because of this law, Epic Games is now launching the Epic Games Store on iOS in the EU — and Fortnite is coming back with it.

    ✅ What This Means for Players

    If you’re in the EU, you’ll soon be able to download Fortnite again on your iPhone or iPad — not from the App Store, but from the new Epic Games Store.

    This means:

    • More choices for players
    • Lower prices on in-app items (possibly)
    • A big step forward for app freedom and competition

    🔮 What’s Next?

    Fortnite’s return could be the beginning of big changes in the app world. More developers may launch their own stores. Players might get more options and better deals.

    For now, it’s a win for gamers, developers, and the idea of a more open mobile ecosystem.

    👾 In Short:

    • Fortnite was removed in 2020 for breaking Apple’s rules.
    • A new EU law now allows other app stores on iPhones.
    • Fortnite is returning in the EU through the Epic Games Store.
    • It’s a game-changer for mobile apps and digital freedom.
  • How Free Apps Make Money: 4 Proven Ways to Monetize Your Mobile App

    How Free Apps Make Money: 4 Proven Ways to Monetize Your Mobile App

    Since 2017, experts have projected a sharp rise in app-generated revenue — with expectations that it may even double over time!
    Surprisingly, it’s the free apps that dominate most of this revenue. On Google Play alone, a staggering 98% of app revenue comes from free apps.

    While it might seem counterintuitive, free apps are often far more profitable than paid apps. If you’re an app developer, tapping into smart monetization strategies can turn your free app into a revenue-generating powerhouse.

    Let’s dive into four effective ways you can monetize your mobile apps today.

    1. Ad Revenue

    Ad revenue is one of the most popular and widely used monetization methods. Free apps often rely heavily on in-app advertisements to sustain themselves.

    There are three primary ad models to monetize your app:

    • Cost per Click (CPC)
    • Cost per Thousand Impressions (CPM)
    • Cost per Action (CPA)

    Among these, CPM is particularly favored for free apps because it generates revenue without requiring users to click on ads, offering a smoother, less intrusive experience.

    Offerwalls are a particularly effective ad revenue solution.
    They present users with a list of tasks — like installing apps, completing surveys, or making purchases — in exchange for virtual rewards.
    For publishers, offerwalls represent a way to advertise digital products while developers benefit from reliable, scalable revenue streams.

    2. Affiliate Programs

    Major tech companies like Google and Microsoft offer affiliate programs that allow app developers to earn commissions by promoting apps, products, or memberships.

    Although commissions are usually modest, the wide range of available programs makes affiliate marketing a great supplemental income stream. Targeting popular applications can help maximize your affiliate success.

    Many businesses offering paid memberships also provide easy-to-join affiliate programs, helping you build consistent commissions over time.

    3. In-App Purchases

    Most app downloads are free, but users often spend money inside the apps.

    In-app purchases (IAPs) allow you to monetize by offering premium features, digital goods, or exclusive content within your app.
    This freemium model is especially powerful for mobile games and subscription apps, where basic access is free but additional features come at a cost.

    With well-designed IAPs, you can turn casual users into paying customers while maintaining a wide user base.

    4. Offerwalls

    (Expanding this point a bit because Offerwalls are important for your theme.)

    Offerwalls are not just another ad format — they are a powerful monetization engine.
    By integrating offerwalls into your app, you create a win-win environment: users complete tasks and receive rewards, while you generate significant income without disrupting the user experience.

    Offerwalls are especially effective in:

    • Reward-based apps
    • Mobile games
    • Loyalty programs
    • Survey apps

    If you haven’t explored offerwalls yet, this could be your best strategy to start generating meaningful revenue today.

    End Notes

    Choosing the right monetization method depends largely on your app’s category, user base, and experience flow.
    For free apps, ad revenue, affiliate marketing, offerwalls, and in-app purchases remain proven strategies to unlock consistent and scalable income.

    Start optimizing your app today — your next big revenue milestone could be closer than you think!