As mobile app developers and publishers seek to drive revenue in a saturated digital landscape, one consistent challenge arises: how to monetize non-paying users without compromising user experience. According to data from Statista, over 95% of mobile app users never make an in-app purchase (IAP). This means that the majority of users in your app are not contributing to your bottom line — unless you find a better way to engage and monetize them.
This is where offerwalls come in. A modern and user-friendly alternative to intrusive ads, offerwalls empower users to earn in-app rewards by completing tasks like installing apps, playing games, watching videos, or completing surveys. With Perkox’s Offerwall, publishers have the ability to turn passive users into a sustainable revenue stream, without disrupting the experience they came for.
What is an Offerwall?
An offerwall is a monetization format that displays a curated list of third-party offers inside your app or website. Users can voluntarily engage with these offers to earn virtual currency or in-app rewards. Examples include:
- Downloading and using other apps
- Completing surveys
- Watching videos
- Subscribing to free trials
- Playing games to a specific level
Unlike banner or interstitial ads that interrupt gameplay or user flow, offerwalls are opt-in and reward-driven, making them one of the most effective strategies to monetize non-paying users.
Why Monetizing Non-Paying Users Matters
According to App Annie’s State of Mobile Report, mobile app revenue reached over $400 billion in 2023, with a significant portion driven by ad monetization rather than direct purchases.
Given that a small percentage of users contribute to IAP revenue (typically less than 5%), developers must find ways to extract value from the remaining 95% of users — without degrading the user experience.
The Perkox Offerwall Advantage
Perkox offers a fully customizable, lightweight, and AI-powered offerwall designed to maximize engagement and revenue. Here’s how Perkox helps mobile developers succeed:
1. Maximize Revenue from Non-Paying Users
Offerwalls can increase ARPU (Average Revenue Per User) by allowing non-paying users to support the app through offer completion. This creates a new monetization stream for users who would otherwise generate no income.
👉 Real-world example: According to a study by IronSource, integrating an offerwall into a mobile game led to a boost of up to 30% in total revenue without affecting IAPs.
2. Improve User Engagement and Retention
By offering value in exchange for participation, users are more likely to stay engaged. When users complete offers and earn rewards, they continue using the app longer — a clear path to improved LTV (lifetime value) and retention rates.
3. User-Friendly and Non-Intrusive Experience
Perkox’s offerwall respects user experience. It doesn’t interrupt gameplay or content flow — instead, it empowers users by giving them the choice to earn rewards. This makes users feel in control, reducing churn and ad fatigue.
4. Diverse Inventory and Global Reach
Perkox partners with top advertisers globally, ensuring a wide range of relevant and localized offers for users in different regions. Whether you’re monetizing users in North America, Europe, LATAM, or Asia, Perkox can deliver.
5. Simple Integration & Customization
The Perkox SDK is built for developers. With easy integration, detailed analytics, and complete UI customization, you can brand your offerwall and match it to your app’s aesthetics in minutes.
Real Data: How Offerwalls Are Performing Today
- eCPMs for offerwalls can reach between $100 and $300 in some geos and verticals (source: Liftoff).
- Tapjoy reported that users who engage with offerwalls are more likely to convert into paying users later on.
- According to Unity Ads, users who voluntarily engage in rewarded ads and offerwalls show up to 5x higher retention than users exposed to forced ads.
Use Cases: Where Offerwalls Shine
🔹 Mobile Games
Players earn coins or upgrades by completing offers, improving session times and satisfaction.
🔹 Utility Apps
Offerwalls can unlock premium features, eliminate ads, or provide free credits — keeping users engaged.
🔹 Reward-Based Communities
For apps with virtual economies (e.g., avatars, chat, creative apps), offerwalls add a layer of depth and value.
Final Thoughts: A Win-Win for Publishers and Users
By integrating Perkox’s Offerwall, you’re not just adding a revenue stream — you’re creating a better app experience. You give users the power to earn, while you earn in return — from an audience segment previously under-monetized or entirely unmonetized.
Whether you’re a game studio, utility app developer, or community-based platform, offerwalls provide a non-intrusive, user-first way to scale monetization in 2022 and beyond.
Ready to Boost Your App’s Revenue?
🎯 Join Perkox today and start monetizing your non-paying users like never before.
