Perkox, we’re always keeping an eye on industry updates that can help you unlock new revenue streams — and we’ve got something exciting to share.
Starting November 14th, 2024, Google is updating its Publisher Policies around user compensation, and the changes open up some powerful new opportunities for monetization — especially for apps like Loyality apps such as grabpoints freecash and more .
🚀 What’s Changing?
Google’s new policy update will officially allow publishers to compensate users for completing simple tasks outside of direct ad interactions — as long as you remain compliant with all other Google Publisher Policies.
This means you can now reward users for activities such as:
- Completing surveys
- Watching videos
- Engaging with games or quizzes
- Signing in multiple times per week
- Using in-app features (without having to click on ads)
This change empowers you to enhance user engagement and boost monetization — all while staying within Google’s guidelines.
⚠️ What’s Not Changing?
It’s important to note that this does not affect Google’s Rewarded Ads policy. Publishers are still expected to follow the existing terms of that policy.
If your app has previously been flagged for violating both user compensation and rewarded ad guidelines, a redesign may be necessary to ensure you’re fully compliant going forward.
💡 What This Means for You
This policy update gives you more creative freedom to incentivize user activity within your app — opening the door to a new wave of monetization strategies that go beyond the traditional ad model.
Whether you’re running a gamified quiz app or a survey-based engagement platform, this change means more flexibility, more engagement, and more revenue potential.
✅ No Allow-Listing Required
You don’t need to go through a lengthy approval process — just ensure you’re following Google’s updated policies, and you’re good to go.
If you have any questions or need guidance on how to make the most of these updates, the Perkox team is here to help. Let’s work together to maximize your app’s monetization potential!
Perkox
Your partner in performance monetization & smart engagement solutions.