Blog | Perkox

Tag: App Growth Strategies

  • Monetize Non-Paying Users with Offerwalls: Why Your App Needs Perkox Offer wall Solution!

    Monetize Non-Paying Users with Offerwalls: Why Your App Needs Perkox Offer wall Solution!

    As mobile app developers and publishers seek to drive revenue in a saturated digital landscape, one consistent challenge arises: how to monetize non-paying users without compromising user experience. According to data from Statista, over 95% of mobile app users never make an in-app purchase (IAP). This means that the majority of users in your app are not contributing to your bottom line — unless you find a better way to engage and monetize them.

    This is where offerwalls come in. A modern and user-friendly alternative to intrusive ads, offerwalls empower users to earn in-app rewards by completing tasks like installing apps, playing games, watching videos, or completing surveys. With Perkox’s Offerwall, publishers have the ability to turn passive users into a sustainable revenue stream, without disrupting the experience they came for.

    What is an Offerwall?

    An offerwall is a monetization format that displays a curated list of third-party offers inside your app or website. Users can voluntarily engage with these offers to earn virtual currency or in-app rewards. Examples include:

    • Downloading and using other apps
    • Completing surveys
    • Watching videos
    • Subscribing to free trials
    • Playing games to a specific level

    Unlike banner or interstitial ads that interrupt gameplay or user flow, offerwalls are opt-in and reward-driven, making them one of the most effective strategies to monetize non-paying users.

    Why Monetizing Non-Paying Users Matters

    According to App Annie’s State of Mobile Report, mobile app revenue reached over $400 billion in 2023, with a significant portion driven by ad monetization rather than direct purchases.

    Given that a small percentage of users contribute to IAP revenue (typically less than 5%), developers must find ways to extract value from the remaining 95% of users — without degrading the user experience.

    The Perkox Offerwall Advantage

    Perkox offers a fully customizable, lightweight, and AI-powered offerwall designed to maximize engagement and revenue. Here’s how Perkox helps mobile developers succeed:

    1. Maximize Revenue from Non-Paying Users

    Offerwalls can increase ARPU (Average Revenue Per User) by allowing non-paying users to support the app through offer completion. This creates a new monetization stream for users who would otherwise generate no income.

    👉 Real-world example: According to a study by IronSource, integrating an offerwall into a mobile game led to a boost of up to 30% in total revenue without affecting IAPs.

    2. Improve User Engagement and Retention

    By offering value in exchange for participation, users are more likely to stay engaged. When users complete offers and earn rewards, they continue using the app longer — a clear path to improved LTV (lifetime value) and retention rates.

    3. User-Friendly and Non-Intrusive Experience

    Perkox’s offerwall respects user experience. It doesn’t interrupt gameplay or content flow — instead, it empowers users by giving them the choice to earn rewards. This makes users feel in control, reducing churn and ad fatigue.

    4. Diverse Inventory and Global Reach

    Perkox partners with top advertisers globally, ensuring a wide range of relevant and localized offers for users in different regions. Whether you’re monetizing users in North America, Europe, LATAM, or Asia, Perkox can deliver.

    5. Simple Integration & Customization

    The Perkox SDK is built for developers. With easy integration, detailed analytics, and complete UI customization, you can brand your offerwall and match it to your app’s aesthetics in minutes.

    Real Data: How Offerwalls Are Performing Today

    • eCPMs for offerwalls can reach between $100 and $300 in some geos and verticals (source: Liftoff).
    • Tapjoy reported that users who engage with offerwalls are more likely to convert into paying users later on.
    • According to Unity Ads, users who voluntarily engage in rewarded ads and offerwalls show up to 5x higher retention than users exposed to forced ads.

    Use Cases: Where Offerwalls Shine

    🔹 Mobile Games

    Players earn coins or upgrades by completing offers, improving session times and satisfaction.

    🔹 Utility Apps

    Offerwalls can unlock premium features, eliminate ads, or provide free credits — keeping users engaged.

    🔹 Reward-Based Communities

    For apps with virtual economies (e.g., avatars, chat, creative apps), offerwalls add a layer of depth and value.

    Final Thoughts: A Win-Win for Publishers and Users

    By integrating Perkox’s Offerwall, you’re not just adding a revenue stream — you’re creating a better app experience. You give users the power to earn, while you earn in return — from an audience segment previously under-monetized or entirely unmonetized.

    Whether you’re a game studio, utility app developer, or community-based platform, offerwalls provide a non-intrusive, user-first way to scale monetization in 2022 and beyond.

    Ready to Boost Your App’s Revenue?

    🎯 Join Perkox today and start monetizing your non-paying users like never before.

  • Boost User Engagement and Revenue with Perkox Offerwall Promotions

    Boost User Engagement and Revenue with Perkox Offerwall Promotions

    When it comes to mobile monetization, the main goal for any publisher or app developer is clear: increase user engagement, retention, and revenue. One of the most powerful strategies to achieve this within the offerwall environment is through special promotions — also known as virtual currency sales.

    In this blog post, we’ll dive into how virtual currency sales work on Perkox, why they are so effective, and how you can maximize their impact to create a win-win situation for both your users and your revenue growth.

    What Are Offerwall Currency Sales?

    Virtual currency sales are limited-time promotions on the Perkox Offerwall that grant users multiplied rewards for completing tasks and offers. These multipliers, fully customizable by publishers, typically range from 1.5x to 10x and are designed to make user actions even more rewarding.

    The goal? Simple: encourage users to stay active, boost engagement, increase retention, and ultimately generate higher revenue.

    Smart publishers often align these sales with major holidays, seasonal events, or in-app celebrations—times when users naturally spend more time inside apps and are more open to participating in new activities.

    Why Timing Matters

    Scheduling promotions during global holidays such as Christmas, New Year’s, or even Valentine’s Day taps into moments when users are relaxed and ready to engage. Lesser-known opportunities like Mother’s Day, April Fools’, or even the start of summer can also drive meaningful spikes in activity.

    Running promotions twice a month—or during any meaningful occasion—keeps your offerwall fresh and encourages users to return regularly, further reinforcing loyalty.

    How to Run a Successful Virtual Currency Sale with Perkox

    To truly unlock the full potential of currency sales, thoughtful execution is key. Here’s how you can maximize your next promotion:

    1. Eye-Catching Design

    Enhance your offerwall’s visuals during promotions. A bold banner, vibrant colors, or a special icon can draw immediate attention. Make sure users instantly recognize the limited-time rewards and feel compelled to act.

    2. Easy Access

    Make the promotion impossible to miss. Add pop-ups, home screen placements, and even consider push notifications to guide users directly to the offerwall. Smooth navigation equals higher conversion.

    3. Tailor for All Users

    Whether a user is new or experienced, make sure the promotion resonates. Seamless in-game integration for veterans or straightforward banners for newcomers ensures everyone feels invited to participate.

    4. Leverage Data and Analytics

    Perkox provides detailed tracking to help you understand how users interact with promotions. Monitor engagement, revenue uplift, and user behaviors before, during, and after each sale to fine-tune your strategy for future success.

    5. Maintain Constant Communication

    Use in-app messages, timers, and alerts to remind users about the promotion’s urgency. Creating a sense of FOMO (Fear of Missing Out) can significantly boost participation rates.

    The Benefits of Offerwall Promotions

    Let’s explore the key advantages that virtual currency sales offer:

    1. Increased Revenue and Engagement

    Currency sales on Perkox regularly drive up ARPDAU (Average Revenue Per Daily Active User) and eCPM. Publishers report seeing revenue spikes simply by doubling rewards during promotions. At the same time, engagement rates soar as users strive to maximize their rewards.

    2. Better Retention and Acquisition

    Offering extra rewards leads to more long-term engagement. Promotions entice users to return frequently and introduce non-paying users to the value of in-app purchases, often converting them into paying customers over time.

    3. Lasting Re-engagement

    The effects of a successful promotion extend beyond its official end. Some tasks take longer to complete, ensuring continued user activity and reigniting interest among previous or inactive users.

    In Conclusion

    Running virtual currency sales through the Perkox Offerwall is a proven method to boost revenue, enhance retention, and amplify user engagement — creating a true win-win for publishers and users alike.

    By carefully timing promotions, enhancing visibility, simplifying access, and continuously learning from performance data, publishers can keep their offerwalls dynamic, rewarding, and profitable all year long.

    Ready to launch your first promotion or optimize your next one?
    The Perkox team is here to support you with the best practices, creative solutions, and personalized strategies to help you grow your app’s revenue and build a more engaged user community.

    👉 Get started with Perkox today!