With the release of iOS 14, Apple introduced several user-focused privacy enhancements. Among them were stricter rules around advertising and data tracking, dramatically changing how app developers can monetize their platforms. One major shift: developers are now prohibited from using traditional rewarded offers, such as offerwalls, in their iOS apps.
🔒 Apple’s Updated Guideline: 3.2.2(vi)
“Apps should not require users to rate the app, review the app, watch videos, download other apps, tap on advertisements, enable tracking, or take other similar actions to access functionality, content, use the app, or receive monetary or other compensation…”
This policy directly impacts traditional offerwalls that reward users for completing these very actions.
🚫 Why Traditional Offerwalls Are No Longer Viable on iOS
Let’s be honest — Apple’s updated policy reads like a checklist of what most traditional offerwalls offer: watching videos, installing apps, submitting reviews, and more. These methods, while common in the past, pose several problems:
- They manipulate App Store rankings with incentivized installs and reviews.
- They often involve aggressive data tracking and attribution techniques.
- They reduce genuine user experience by turning in-app actions into a paid chore.
Apple’s decision stems from a desire to maintain the integrity of its App Store and ensure that app visibility is driven by organic engagement — not manufactured activity.
🔄 IDFA Changes & Technical Barriers
With iOS 14, Apple also introduced App Tracking Transparency (ATT). Now, every app must request user permission to track activities across apps and websites. Unsurprisingly, most users opt out.
For traditional offerwalls that rely on IDFA-based tracking, this is a major problem. Without consent, you can’t properly track conversions or reward users, breaking the model entirely.
✅ Why Perkox’s Rewarded Survey Offerwall Stands Strong
Here’s the good news: Perkox doesn’t rely on outdated or invasive methods. Instead, we provide a Rewarded Survey Offerwall, which operates outside of Apple’s restricted practices.
Unlike traditional offerwalls, Perkox surveys:
- Don’t require installs, ratings, or App Store interactions
- Don’t track users across apps or websites
- Use self-declared data, with user consent, for market research purposes
We provide users with real value by letting them share opinions instead of downloads. This aligns with both Apple’s guidelines and user expectations.
🔁 Smooth Transition: Familiar UI, Better Experience
Already using a traditional offerwall? Don’t worry. Perkox’s Offerwall is designed to look and feel similar, ensuring seamless adoption by users.
Your users won’t even notice the change — but you’ll notice the increase in compliance, user trust, and potentially, revenue.
💡 What You Should Do Now
If you’re still relying on outdated rewarded offers, now’s the time to pivot. Here’s your action plan:
- Remove traditional incentivized actions that violate Apple’s rules
- Integrate Perkox’s Rewarded Survey Offerwall
- Continue earning through high-quality, compliant offers
- Enjoy greater user trust and App Store safety
👉 Join Perkox today and future-proof your monetization strategy.
Get Started Here
📌 At Perkox, we’re committed to staying ahead of industry shifts — so you can focus on growing your app, your audience, and your revenue.
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