ARPDAU (Average Revenue Per Daily Active User) is one of the most important metrics for mobile app developers. It tells you exactly how much each user is worth per day — and it’s the number investors, partners, and advertisers care about most.
In this guide, we’ll explain what ARPDAU is, how to calculate it, what a good ARPDAU looks like by category, and how to increase yours.
What Is ARPDAU?
ARPDAU = Total Revenue / Daily Active Users (DAU). It measures the average amount of revenue generated per active user per day. Unlike LTV (lifetime value), ARPDAU is a daily snapshot — it changes as your monetization strategy evolves.
How to Calculate ARPDAU
The formula is simple:
ARPDAU = Total Daily Revenue / DAU
For example, if your app earned $500 yesterday and had 5,000 daily active users:
ARPDAU = $500 / 5,000 = $0.10
ARPDAU Benchmarks by Category (2026)
- Hyper-casual: $0.02 – $0.05
- Casual: $0.05 – $0.15
- Mid-core: $0.10 – $0.30
- Hardcore: $0.15 – $0.50
- Social casino: $0.20 – $0.80
How to Increase Your ARPDAU
1. Add an Offerwall
Offerwalls monetize the 95% of users who never make IAP. By adding a rewarded offerwall alongside your existing monetization, you can increase ARPDAU by 10-30% without cannibalizing IAP revenue.
2. Optimize Ad Placements
Test different ad frequencies and formats. Rewarded ads typically generate 3-5x more revenue per impression than interstitials.
3. Improve Retention
Higher retention = more days per user = higher lifetime ARPDAU. Focus on day 1, day 7, and day 30 retention.
Key Takeaways
- ARPDAU = Total Revenue / DAU — it’s your daily revenue efficiency
- Benchmarks vary by category: hyper-casual ($0.02) to hardcore ($0.50+)
- Adding an offerwall can boost ARPDAU by 10-30%
- Track ARPDAU daily and optimize continuously
Want to increase your ARPDAU with a rewarded offerwall? Get started with Perkox — 10-minute integration, 5 platforms, server-side validation.