Real-Time Analytics for Mobile Monetization: Complete Setup Guide

Why Real-Time Analytics Matter

Monetization decisions need real-time data. If an ad network’s eCPM drops 30% overnight, you need to know immediately — not at the end of the month. Real-time analytics let you: detect revenue anomalies, optimize network mix, A/B test placements, and track campaign performance.

What to Track

Revenue metrics: Total revenue, revenue per network, revenue per country, eCPM, ARPDAU.
Engagement metrics: Impressions, fill rate, offerwall opens, completion rate, average reward per completion.
Technical metrics: SDK latency, postback success rate, error rate, attribution accuracy.

Setting Up Perkox Analytics

The Perkox Publisher Dashboard provides real-time reporting on all key monetization metrics. Granular data by country, offer, and user segment. Export to CSV or integrate with your analytics stack via API.

Building a Monetization Dashboard

Create a single dashboard showing: Revenue by network (stacked bar), eCPM trend (line chart, 7-day), Fill rate by network (percentage), Offerwall engagement (funnel: opens → clicks → completions), Revenue per country (map or table), Alerts (anomaly detection for revenue drops).

Optimization Workflow

1. Monitor dashboard daily. 2. Investigate anomalies immediately. 3. A/B test one change at a time. 4. Measure results over 7+ days. 5. Implement winning variant. 6. Repeat.