Two Different Revenue Models
Rewarded video: user watches a 15-30 second ad, you earn per impression (CPM). Offerwall: user completes an action (install, survey, signup), you earn per action (CPA/CPI). Different model, different infrastructure, different revenue potential.
Revenue Comparison
| Metric | Rewarded Video | Offerwall |
|---|---|---|
| Revenue Model | CPM | CPA/CPI |
| US eCPM | $10-$30 | $30-$100+ |
| Tier 2 eCPM | $3-$8 | $10-$40 |
| Tier 3 eCPM | $1-$3 | $5-$15 |
| User Action | Watch (passive) | Complete (active) |
| Infrastructure | Ad SDK + video player | SDK + tracking + validation |
When to Use Each
Use Rewarded Video when: You want quick, passive revenue from all users. Low integration complexity. Users want instant gratification.
Use Offerwall when: You want higher per-user revenue. Users are engaged and willing to complete actions. You need server-side validation for fraud prevention.
Why Not Both?
Both belong in a hybrid monetization stack. A Perkox offerwall can sit alongside your existing ad mediation (AdMob/MAX) — video for passive CPM, offerwall for active CPA. They target different user behaviors.
Revenue Benchmarks
Illustrative: 100K DAU game. Rewarded video at $15 eCPM, 3 impressions/user/day = $4,500/day. Offerwall at $50 eCPM, 15% engagement rate × $0.50 = $7,125/day. Combined: $11,625/day.